{"id":29212,"date":"2023-04-22T21:08:36","date_gmt":"2023-04-22T20:08:36","guid":{"rendered":"https:\/\/www.hooplaimpro.com\/?page_id=29212"},"modified":"2025-07-24T16:29:28","modified_gmt":"2025-07-24T15:29:28","slug":"improvise-the-book-2","status":"publish","type":"page","link":"https:\/\/www.hooplaimpro.com\/improvise-the-book.html","title":{"rendered":"IMPROVISE! The book"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_id=&#8221;home&#8221; css=&#8221;.vc_custom_1510933836001{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column][vc_column_text]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"Improvise\" data-id=\"18\" id=\"SR7_18_1\" class=\"rs-ov-hidden\" data-version=\"6.7.20\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_18_1-12\" data-key=\"12\">\n\t\t\t\t\t\t\t<sr7-bg id=\"SR7_18_1-12-6\" class=\"sr7-layer\"><noscript><img decoding=\"async\" src=\"https:\/\/www.hooplaimpro.com\/wp-content\/uploads\/2023\/04\/My-project-1.png\" alt=\"\" title=\"My project-1\"><\/noscript><\/sr7-bg>\n\t\t\t\t\t\t\t<h5 id=\"SR7_18_1-12-0\" class=\"sr7-layer\">A FINANCIAL TIMES TOP BUSINESS BOOK OF THE YEAR<br \/>\nAMAZON BEST SELLER<br \/>\nAUDIE AWARDS FINALIST<br \/>\nFINALIST, BUSINESS BOOK OF THE YEAR AWARDS<br \/>\n<\/h5>\n\t\t\t\t\t\t\t<a id=\"SR7_18_1-12-2\" class=\"sr7-layer\" href=\"https:\/\/www.amazon.co.uk\/gp\/product\/1785785877\/ref=dbs_a_def_rwt_bibl_vppi_i1\" target=\"_self\">Order your copy here<\/a>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_18_1-12-3\" class=\"sr7-layer\">IMPROVISE!<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_18_1-12-5\" class=\"sr7-layer\"><span><\/span><span><\/span><span><\/span><\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_18_1-27\" data-key=\"27\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img data-src=\"\/\/www.hooplaimpro.com\/wp-content\/uploads\/2023\/04\/My-project-1.png\" data-libid=\"29510\" data-lib=\"medialibrary\" title=\"My project-1\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuaG9vcGxhaW1wcm8uY29tL3dwLWNvbnRlbnQvdXBsb2Fkcy8yMDIzLzA0L015LXByb2plY3QtMS5wbmc=\"\/>\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\tSR7.PMH ??={}; SR7.PMH[\"SR7_18_1\"] = {cn:0,state:false,fn: function() { if (_tpt!==undefined && _tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"SR7_18_1\",el:[900,900,768,960,720],type:'standard',shdw:'0',gh:[900,900,768,960,720],gw:[1495,1495,1024,778,480],vpt:['100px&#039;,&#039;100px&#039;,&#039;100px&#039;,&#039;100px&#039;,&#039;100px'],size:{fullWidth:true, fullHeight:true},fho:',',mh:'0',onh:0,onw:0,bg:{color:'{\"orig\":\"transparent\",\"type\":\"solid\",\"string\":\"transparent\"}'}});   SR7.PMH[\"SR7_18_1\"].state=true;} else if((SR7.PMH[\"SR7_18_1\"].cn++)<100)\tsetTimeout( SR7.PMH[\"SR7_18_1\"].fn,19);}};SR7.PMH[\"SR7_18_1\" ].fn();\n\t\t\t\t<\/script>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1681593989403{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #f6f6f6 !important;}&#8221;][vc_column el_class=&#8221;padder padder-left quote-text&#8221;][vc_row_inner][vc_column_inner el_class=&#8221;padder padder-right&#8221; width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;29215&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner el_class=&#8221;padder padder-right&#8221; width=&#8221;1\/2&#8243;]<div class=\"title\"><h1 class=\"\"  style=\"color: #000000!important\">Improvise!<\/h1><\/div><div class=\"title\"><h2 class=\"\"  style=\"color: #000000!important\">Use the Secrets of Improv to Achieve Extraordinary Results at Work<\/h2><\/div>[vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1688402021436{padding-bottom: 0px !important;}&#8221;]<strong>Improv performers look like creative geniuses, coming up with brilliant comedy on the spur of the moment. But they rely on some simple rules and techniques \u2013 ones which anyone can learn, and which can help us offstage to think creatively, collaborate with others and communicate with impact.\u00a0<\/strong><\/p>\n<p><em>Improvise!<\/em>\u00a0will\u00a0show you how to handle whatever comes your way at work \u2013 from giving confident presentations and handling difficult conversations to coming up with great ideas and persuading others to make them happen. Comedian and improvisation for business coach Max Dickins combines examples from the world of work with exercises from the stage to teach you how to achieve extraordinary results with what you\u2019ve already got.[\/vc_column_text]<div class=\"btn-container inline-btn-container\"><a href=\"https:\/\/www.amazon.co.uk\/gp\/product\/1785785877\/ref=dbs_a_def_rwt_bibl_vppi_i1\" class=\"btn btn-color\" target=\"_blank\" >Order your copy now!<\/a><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1510934859316{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column][vc_empty_space][vc_empty_space][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">As featured in:<\/h2>\n<p>[\/vc_column_text][vc_empty_space][vc_empty_space]<div class=\"owl-carousel\" data-options=\"{&quot;items&quot;: 6, &quot;margin&quot;: 40, &quot;autoplay&quot;: true}\">[vc_single_image image=&#8221;29817&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;29812&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;29819&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;29832&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;29816&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;29815&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;29838&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;29813&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;29822&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;29820&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;29821&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;]<\/div>[vc_empty_space][vc_empty_space][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1688403606271{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #f6f6f6 !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-offset-0 vc_col-md-offset-0 vc_col-sm-offset-0 vc_col-xs-12&#8243;][vc_empty_space][vc_empty_space][vc_empty_space][vc_empty_space][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><em>Yes<\/em>, this is a book about improvisation. <em>And<\/em>, it&#8217;s a book about business. Specifically, it&#8217;s a book about how to build confidence, be more creative, and face anything. If you want to get serious at work, it&#8217;s time to play.<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1688403606271{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #f6f6f6 !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_col-lg-offset-0 vc_col-md-offset-0 vc_col-sm-offset-0 vc_col-xs-12&#8243;][vc_empty_space][vc_empty_space][vc_empty_space][vc_empty_space][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=C6eXOcKF9OI&amp;t=1s&#8221; align=&#8221;center&#8221; css=&#8221;.vc_custom_1688405178719{padding-bottom: 30px !important;}&#8221;][vc_empty_space][vc_empty_space][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1684263547507{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}&#8221;][vc_column css=&#8221;.vc_custom_1682197906983{padding-top: 75px !important;padding-bottom: 75px !important;}&#8221;][vc_row_inner][vc_column_inner]<div class=\"title\"><h2 class=\"\"  style=\"color: #000000!important\">Testimonials<\/h2><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1681590891834{padding-top: 30px !important;}&#8221;][vc_single_image image=&#8221;30127&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_circle_2&#8243;][vc_column_text css=&#8221;.vc_custom_1681592045203{padding-bottom: 0px !important;}&#8221;]<\/p>\n<blockquote>\n<p class=\"\">\u201cIn a time where emotional intelligence and &#8220;soft skills&#8221; are increasingly\u00a0valued alongside technical knowledge, Improvise!\u00a0should be essential reading for anyone heading out into the professional world. It brings together principles that improvisers have known for years and the theory behind them. Crucially, it gives you examples and exercises for how they so effectively translate across to the business-world. We&#8217;ve worked with Max and his team over the years, and if a full improvisation course looks too much like the deep\u00a0end, then Improvise! is the perfect place to dip your toe in.\u201d<\/p>\n<\/blockquote>\n<p style=\"text-align: right;\">\u2014BEN TYSON, CEO &amp; FOUNDER OF BORN SOCIAL<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1681590897367{padding-top: 30px !important;}&#8221;][vc_single_image image=&#8221;30117&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_circle_2&#8243;][vc_column_text css=&#8221;.vc_custom_1681589088328{padding-bottom: 0px !important;}&#8221;]<\/p>\n<blockquote>\n<p class=\"\">\u201cThis book had me from page one! In addition to really knowing his shit, Max is a fabulous storyteller which means I learned shed loads whilst simultaneously laughing out loud. Anyone who wants to be a better version of themself should read it, anyone who wants to be a confident communicator should read it, anyone who feels sick at the thought of doing improv definitely needs to read it. \u2026and then lets get it on the school curriculum for all ages, minus the swearing obvs, so kids can learn its magical superpowers before they start to believe in the word \u2018can\u2019t\u2019\u2019<\/p>\n<\/blockquote>\n<p style=\"text-align: right;\">&#8211; SHERILYN SHACKELL, FOUNDER &amp; CEO, THE MARKETING ACADEMY<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;30124&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_circle_2&#8243; css=&#8221;.vc_custom_1688401810228{padding-top: 30px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1681592005002{padding-bottom: 0px !important;}&#8221;]<\/p>\n<blockquote>\n<p class=\"\">&#8220;From the stage to the boardroom, this book is a must-read for business professionals. And, perhaps unexpectedly for a book about improv, an essential book for introverts in business. Max Dickins takes a Malcolm Gladwell style approach to create a pager-turning guide to success.\u00a0 I could not put it down once I started it. What makes this difference from other business books is the source of the material. Dickins draws parallels between an area not typically associated with business \u2013 comedy \u2013 and intelligently connects them to the business concepts and people we are all familiar with, from Angela Duckworth and Matthew Syed to Warren Buffet and Jeff Bezos.\u00a0I found myself laughing, then quickly grabbing a pen to jot some notes on tips I could use the following day in the office.&#8221;<\/p>\n<\/blockquote>\n<p style=\"text-align: right;\">\u2014 BELTON FLOURNOY, DIRECTOR, PROTIVITI<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;30119&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_circle_2&#8243; css=&#8221;.vc_custom_1688401532621{padding-top: 30px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1681591303342{padding-bottom: 0px !important;}&#8221;]<\/p>\n<blockquote>\n<p class=\"\">\u201cMax has the unique background of being an accomplished comedian combined with a successful marketer and entrepreneur. His book is not only very entertaining but also extremely informative showing us how skills learned on stage can be transformed to business to open our minds to being more creative. It\u2019s not hard to see why companies like PWC and Unilever have hired him &#8211; it\u2019s far easier to say \u201c we need to be more creative \u201c than to do so and this book, and the practical steps in it, make \u201c becoming more creative \u201c a reality.\u201d<\/p>\n<\/blockquote>\n<p style=\"text-align: right;\">\u2014 IAN PRIEST, FOUNDER, VCCP, FORMER PRESIDENT, IPA, FOUNDER AND CEO, GRACE BLUE<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;30120&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_circle_2&#8243; css=&#8221;.vc_custom_1688401595995{padding-top: 30px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1681591376752{padding-bottom: 0px !important;}&#8221;]<\/p>\n<blockquote><p>\u201cI don\u2019t state this lightly, this is a must read (and a re-read) for any organisation, or indeed any individual seeking to find new, interesting and practical ways to drive greater impact and improve upon skills pivotal for success, in life and business alike. \u201cImprovise\u201d \u2013 \u2018How to Win Friends &amp; Influence People\u2019 for the 21st century! With \u2018Improvise\u2019 I bucked my usual trend of abandoning a \u2018must-read\u2019 business book half-way through; not only reading it cover-to-cover in the space of a few days, but putting two highlighter pens to an early demise, with the amount of invaluable information I found myself underlining.\u201d<\/p><\/blockquote>\n<p id=\"yui_3_17_2_1_1681586615189_568\" style=\"text-align: right;\">\u2014 EMILY DREW, MEA DIRECTOR OF SALES ENABLEMENT, BOX<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;30121&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_circle_2&#8243; css=&#8221;.vc_custom_1688401669487{padding-top: 30px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1688401633986{padding-bottom: 0px !important;}&#8221;]<\/p>\n<blockquote><p>\u201cI didn\u2019t realise how fundamental improvisation is to everyday life\u2026until I read Max\u2019s book. This book will help teach you how to control the only controllable there is \u2013 yourself. The cherry on the top is the pizzazz with which it\u2019s written \u2013 Max makes the concepts relatable by \u201cspeaking your language\u201d and bringing ideas to life with his stories, humour and wit. You can feel his personality oozing as you giggle your way through the pages. I came away from the book with a feeling of freedom \u2013 a freedom to be myself, a freedom away from needing to control everything, and the freedom to not take things quite so seriously.\u201d<\/p><\/blockquote>\n<p style=\"text-align: right;\">\u2014 ALICE TER HARR, FORMER DELIVEROO EU MARKETING LEAD<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1681590904125{padding-top: 30px !important;}&#8221;][vc_single_image image=&#8221;30123&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_circle_2&#8243;][vc_column_text css=&#8221;.vc_custom_1681591713906{padding-bottom: 0px !important;}&#8221;]<\/p>\n<blockquote>\n<p class=\"\">\u201cFor once a book that approaches business from a different perspective.\u00a0 All too often you read books on running workshops or seek advice on collaborating and coming up with new ideas but they are always written from the same point of view.\u00a0 Improvise is a book that will help you see a new ways of doing things, it makes total sense and is packed full of tricks to help you work confidently with your teams. It\u2019s a lovely balance of great examples, some really good case studies and is written in a way that won\u2019t make you want to weep.\u00a0 Who knew we should all be using improv in business.\u201d<\/p>\n<\/blockquote>\n<p style=\"text-align: right;\">\u2014 TASH WALKER, FOUNDER, THE MIX LONDON<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1681590909812{padding-top: 30px !important;}&#8221;][vc_single_image image=&#8221;30126&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_circle_2&#8243;][vc_column_text css=&#8221;.vc_custom_1681591844084{padding-bottom: 0px !important;}&#8221;]<\/p>\n<blockquote>\n<p class=\"\">&#8220;The perfect antidote for the volatility of an unpredictable year.\u00a0In the open chapters of his book, Max suggests that \u201cthinking and acting like an improviser can help you achieve extraordinary results with what you\u2019ve already got\u201d.\u00a0Through a series of well-crafted anecdotes, social observations and genuine loud out loud moments, Max is able to transport the reader into a world of new and better possibilities through the art of improv.\u00a0This book is a must have for people looking to navigate the quickening demands of modern life while ultimately remaining true to what makes us human.&#8221;<\/p>\n<\/blockquote>\n<p style=\"text-align: right;\">&#8211; SEUN SHOBANDE, CONSUMER MARKETING LEAD, FACEBOOK<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1681590916702{padding-top: 30px !important;}&#8221;][vc_single_image image=&#8221;30125&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_circle_2&#8243;][vc_column_text css=&#8221;.vc_custom_1681591796438{padding-bottom: 0px !important;}&#8221;]<\/p>\n<blockquote>\n<p class=\"\">\u201cModern meetings are all about post-its, writable\u00a0walls and &#8220;design thinking&#8221;. But as liberating as those tools can be, they&#8217;re nothing without the right mindset. <em>Improvise <\/em>makes the compelling argument that we&#8217;re all creative geniuses at heart and helps us apply the\u00a0principles\u00a0of improvisation to our work,\u00a0friendships, and everything beyond. Turns out that it&#8217;s ok to fail, better to co-create than to compete,\u00a0and crucial to give every idea a fair shake. Who knew? It&#8217;s a refreshing\u00a0read, and I can&#8217;t wait to put the lessons into practice.\u201d<\/p>\n<\/blockquote>\n<p style=\"text-align: right;\">\u2014 JACK WESTERMAN, DIGITAL STRATEGY MANAGER, ACCENTURE<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1681590922878{padding-top: 30px !important;}&#8221;][vc_single_image image=&#8221;30122&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_circle_2&#8243;][vc_column_text css=&#8221;.vc_custom_1681591677066{padding-bottom: 0px !important;}&#8221;]<\/p>\n<blockquote>\n<p class=\"\">\u201cWhether you&#8217;ve been given this book as a gift or sought it out yourself, accept the offer and spend some time with Max. Unlock those barriers you didn&#8217;t realise were holding you back in your work life with practical and engaging know-how from the world of improv. You owe it to yourself and others to rediscover the curiosity and play already inside you. Yes and&#8230;!\u201d<\/p>\n<\/blockquote>\n<p style=\"text-align: right;\">\u2014 KATE DIVER, HEAD OF PEOPLE OPERATIONS, TRANSFERWISE<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1684263558690{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #f6f6f6 !important;}&#8221;][vc_column][vc_row_inner equal_height=&#8221;yes&#8221; gap=&#8221;2&#8243;][vc_column_inner el_class=&#8221;padder padder-left quote-text&#8221; width=&#8221;1\/2&#8243;]<div class=\"title\"><h2 class=\"\"  style=\"color: #000000!important\">Max Dickins<\/h2><\/div>[vc_column_text css=&#8221;.vc_custom_1679780525608{padding-bottom: 0px !important;}&#8221;]Max\u00a0Dickins\u00a0is a published playwright, an author, an actor, a presenter and a comedian. He has appeared on national television, in shows such as Michael McIntyre\u2019s Big Show. He\u2019s had his own show on Absolute Radio, where he was nominated for a prestigious Sony Radio Award, and his live shows have toured nationally.\u00a0Max\u00a0is also co-founder of Hoopla, the UK\u2019s first and biggest improvisation training school and London\u2019s first dedicated improv comedy theatre. As a coach and business speaker, he has brought improvisation into the workplace all over the world, with clients including Facebook, Google and Unilever. While thousands of people watch shows and attend classes at Hoopla every year.[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;upcoming&#8211;events padder padder-right&#8221; width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;20618&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1684263568958{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}&#8221;][vc_column][vc_empty_space][vc_empty_space]<div class=\"title center\"><h2 class=\"\" >Thought leadership<\/h2><\/div>[vc_empty_space][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1684263575791{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-offset-0 vc_col-md-offset-0 vc_col-sm-offset-0 vc_col-xs-12&#8243;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=aDxEvxLE8jQ&#8221; el_width=&#8221;80&#8243; align=&#8221;center&#8221; css=&#8221;.vc_custom_1688406210786{padding-bottom: 30px !important;}&#8221;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=zyP0QQbo1Ys&#8221; el_width=&#8221;80&#8243; align=&#8221;center&#8221; css=&#8221;.vc_custom_1688405696925{padding-bottom: 30px !important;}&#8221;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=mwUY1QjUgEQ&#8221; el_width=&#8221;80&#8243; align=&#8221;center&#8221; css=&#8221;.vc_custom_1688405701956{padding-bottom: 30px !important;}&#8221;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=CCyHxFwoBic&#8221; el_width=&#8221;80&#8243; align=&#8221;center&#8221; css=&#8221;.vc_custom_1688405706267{padding-bottom: 30px !important;}&#8221;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=n_BUriEf6g0&#8243; el_width=&#8221;80&#8243; align=&#8221;center&#8221; css=&#8221;.vc_custom_1688405710288{padding-bottom: 30px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-12&#8243;][vc_video link=&#8221;https:\/\/youtu.be\/1jjElaJK9pI&#8221; el_width=&#8221;80&#8243; align=&#8221;center&#8221; css=&#8221;.vc_custom_1688405715134{padding-bottom: 30px !important;}&#8221;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=TfLbxaMYtFs&#8221; el_width=&#8221;80&#8243; align=&#8221;center&#8221; css=&#8221;.vc_custom_1688405720985{padding-bottom: 30px !important;}&#8221;][vc_video link=&#8221;https:\/\/youtu.be\/ktEOf9QZgmY&#8221; el_width=&#8221;80&#8243; align=&#8221;center&#8221; css=&#8221;.vc_custom_1688405730215{padding-bottom: 30px !important;}&#8221;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=1jhXY-Qytec&#8221; el_width=&#8221;80&#8243; align=&#8221;center&#8221; css=&#8221;.vc_custom_1688405735122{padding-bottom: 30px !important;}&#8221;][vc_video link=&#8221;https:\/\/youtu.be\/_7j5BTWoyxo&#8221; el_width=&#8221;80&#8243; align=&#8221;center&#8221; css=&#8221;.vc_custom_1688405739713{padding-bottom: 30px !important;}&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1684263575791{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}&#8221;][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_col-lg-offset-0 vc_col-md-offset-0 vc_col-sm-offset-0 vc_col-xs-12&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=Ef8Huj7jIoA&amp;t=132s&#8221; el_width=&#8221;80&#8243; align=&#8221;center&#8221; css=&#8221;.vc_custom_1691653947167{padding-bottom: 30px !important;}&#8221;][vc_empty_space][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1684263585399{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}&#8221;][vc_column][vc_empty_space][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><strong><a href=\"https:\/\/www.thetimes.co.uk\/article\/how-to-get-a-pay-rise-over-zoom-2hmt32xfz\">How to get a pay rise over Zoom, <\/a><\/strong><a href=\"https:\/\/www.thetimes.co.uk\/article\/how-to-get-a-pay-rise-over-zoom-2hmt32xfz\">The Times<\/a><\/h3>\n<h3 style=\"text-align: center;\"><strong><a href=\"https:\/\/www.managers.org.uk\/knowledge-and-insights\/article\/how-to-think-on-your-feet-lead-better-with-the-secrets-of-improvised-comedy\/\">How to think on your feet: lead better with the secrets of improvised comedy, <\/a><\/strong><a href=\"https:\/\/www.managers.org.uk\/knowledge-and-insights\/article\/how-to-think-on-your-feet-lead-better-with-the-secrets-of-improvised-comedy\/\">CMI<\/a><\/h3>\n<h3 style=\"text-align: center;\"><strong><a href=\"https:\/\/www.marketingweek.com\/embrace-improvisational-listening\/\">Embrace the art of improvisational listening, <\/a><\/strong><a href=\"https:\/\/www.marketingweek.com\/embrace-improvisational-listening\/\">Marketing Week<\/a><\/h3>\n<h3 style=\"text-align: center;\"><strong><a href=\"https:\/\/decisionireland.com\/2020\/09\/how-improvisation-skills-can-help-you-navigate-a-post-covid-world\/\">How improvisation skills can help you navigate a post-Covid world, <\/a><\/strong><a href=\"https:\/\/decisionireland.com\/2020\/09\/how-improvisation-skills-can-help-you-navigate-a-post-covid-world\/\">Decision Ireland<\/a><\/h3>\n<h3 style=\"text-align: center;\"><strong><a href=\"https:\/\/www.gq-magazine.co.uk\/lifestyle\/article\/improvise-adapt-overcome\">How learning to improvise can help you adapt and overcome, <\/a><\/strong><a href=\"https:\/\/www.gq-magazine.co.uk\/lifestyle\/article\/improvise-adapt-overcome\">British GQ<\/a><\/h3>\n<h3 style=\"text-align: center;\"><strong><a href=\"https:\/\/www.cityam.com\/can-learning-improv-improve-your-presentation-skills\/\">Can learning improv improve your presentation skills?, <\/a><\/strong><a href=\"https:\/\/www.cityam.com\/can-learning-improv-improve-your-presentation-skills\/\">City AM<\/a><\/h3>\n<h3 style=\"text-align: center;\"><strong><a href=\"https:\/\/www.thesun.co.uk\/fabulous\/15816205\/confidence-tips-from-comedians\/\">Banish the butterflies and boost your confidence with tricks comedians swear by, <\/a><\/strong><a href=\"https:\/\/www.thesun.co.uk\/fabulous\/15816205\/confidence-tips-from-comedians\/\">The Sun<\/a><\/h3>\n<h3 style=\"text-align: center;\"><strong><a href=\"https:\/\/www.femalefirst.co.uk\/books\/improvise-use-the-secrets-of-improv-to-achieve-extraordinary-results-at-work-1254000.html\">Improv your career! How to act like an improviser to own the room, <\/a><\/strong><a href=\"https:\/\/www.femalefirst.co.uk\/books\/improvise-use-the-secrets-of-improv-to-achieve-extraordinary-results-at-work-1254000.html\">Female First<\/a><\/h3>\n<h3 style=\"text-align: center;\"><strong><a href=\"https:\/\/www.creativebrief.com\/bite\/voices\/how-rediscover-your-creative-confidence\">BITE Voices | How to rediscover your creative confidence, <\/a><\/strong><a href=\"https:\/\/www.creativebrief.com\/bite\/voices\/how-rediscover-your-creative-confidence\">Creative Brief<\/a><\/h3>\n<p>[\/vc_column_text][vc_empty_space][vc_empty_space][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1682197416077{background-color: #f6f3ee !important;}&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image image=&#8221;29516&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_id=&#8221;home&#8221; css=&#8221;.vc_custom_1510933836001{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1681593989403{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #f6f6f6 !important;}&#8221;][vc_column el_class=&#8221;padder padder-left quote-text&#8221;][vc_row_inner][vc_column_inner el_class=&#8221;padder padder-right&#8221; width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;29215&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner el_class=&#8221;padder padder-right&#8221; width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1688402021436{padding-bottom: 0px !important;}&#8221;]Improv performers look like creative geniuses, coming up with brilliant comedy on the spur of the moment. But they rely on some simple rules[&#8230;] <\/p>\n<p class=\"mt-15\"><a class=\"small-link upper\" href=\"https:\/\/www.hooplaimpro.com\/improvise-the-book.html\"><span>Read More<\/span><i class=\"hc-arrow-right\"><\/i><\/a><\/p>\n","protected":false},"author":2,"featured_media":29215,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-29212","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IMPROVISE! the book | Hoopla Impro<\/title>\n<meta name=\"description\" content=\"Comedian and improvisation for business coach, Max Dickins,\u00a0shows you how to handle whatever comes your way at work in his book, Improvise!\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hooplaimpro.com\/improvise-the-book.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IMPROVISE! the book | Hoopla Impro\" \/>\n<meta property=\"og:description\" content=\"Comedian and improvisation for business coach, Max Dickins,\u00a0shows you how to handle whatever comes your way at work in his book, Improvise!\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hooplaimpro.com\/improvise-the-book.html\" \/>\n<meta property=\"og:site_name\" content=\"Hoopla\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hooplaimpro\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-24T15:29:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hooplaimpro.com\/wp-content\/uploads\/2020\/09\/Long-Form-Improv-Course-2.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@hooplaimpro\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"IMPROVISE! 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