{"id":14539,"date":"2019-12-02T15:29:02","date_gmt":"2019-12-02T15:29:02","guid":{"rendered":"https:\/\/www.hooplaimpro.com\/?page_id=14539"},"modified":"2020-03-06T13:44:43","modified_gmt":"2020-03-06T13:44:43","slug":"improv-design-thinking","status":"publish","type":"page","link":"https:\/\/www.hooplaimpro.com\/improv-design-thinking","title":{"rendered":"Client Case-Study: IDEO &#8211; Improv and Design Thinking"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column]<div id=\"home-slider\" class=\"flexslider\" ><ul class=\"slides\"><li><div class=\"slide-image\" style=\"background-image: url(https:\/\/www.hooplaimpro.com\/wp-content\/uploads\/2019\/12\/Design-Thinking-1200x630.jpg);\"><\/div><div class=\"slide-wrap \"><div class=\"slide-content \"><div class=\"container\"><h1 class=\"font-small\">Improv and Design Thinking<\/h1><p class=\"mt-25\"><\/p><\/div><\/div><\/div><\/li><\/ul><\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1574085549258{background-color: #f6f6f6 !important;}&#8221;][vc_column el_class=&#8221;padder&#8221;][vc_column_text el_class=&#8221;top-bottom-padder&#8221;]Hoopla Business recently did a workshop with world-leading design thinking agency IDEO. We were so inspired by it that we asked if we could chat to them about how improv skills and mindsets fit into their day-to-day work life. It turns out that design thinking and improv are happy bedfellows, as we discovered in our interview with IDEO Communication Designer Luca Ponticelli.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column el_class=&#8221;padder&#8221;][vc_column_text el_class=&#8221;top-bottom-padder&#8221;]<\/p>\n<h2 class=\"makechildblue orange-underline\"><strong>What initially drew you to taking an improv class with Hoopla?<\/strong><\/h2>\n<p>My colleagues had told me about an improv workshop they\u2019d taken a year or so ago and they let me know how much they had benefited from it. I was interested to get the team at IDEO involved so I asked some of my friends from the theatre world about anywhere they would recommend. This is what lead us to getting into contact with Hoopla Impro.<\/p>\n<p>I have a background in theatre and my mother was an actress, so it\u2019s been a real passion of mine to marry the worlds of performance and business.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1574084645005{background-color: #f6f6f6 !important;}&#8221;][vc_column el_class=&#8221;padder&#8221;][vc_column_text el_class=&#8221;top-bottom-padder&#8221;]<\/p>\n<h2 class=\"makechildblue orange-underline\"><strong>How will your team be using the tools of improv going forwards?<\/strong><\/h2>\n<p>At IDEO, we believe that improv and theatre can be a valuable and important tool in business. For example, role playing scenarios to simulate real conversations can give us new insights and get us to challenge our own pre-established values and mindsets. It can allow us to get into the mindsets of our users. This is of exceptional value in Design Thinking as we always have our users at the centre when making any decision.<\/p>\n<p>Furthermore, improv allows us to be vulnerable around each other as a team. We get to know each other more and be more open and comfortable around our colleagues. The members of our team can expose their weirdness and uniqueness, meaning they can bring their own individuality and their own ideas. If we\u2019re in a place where individuals are doing that, we can make that become a company wide culture.<\/p>\n<p>It was great to get comfortable being uncomfortable and learning how to sit in uncertainty for a while. At work this can be a real challenge, when dealing with matters that have high levels of rigidity and restriction. An example of this would be when we\u2019re thinking in terms of the security of a company\u2019s customers. In scenarios like this, it\u2019s very difficult to get people to make bold decisions at work and generate new ideas to improve your company&#8217;s modus operandi.<\/p>\n<p>However, I believe that getting your employees to understand what it\u2019s like to feel uncertain is of vital importance. It is a common feeling in the business world, particularly when setting up a new company or embarking on new projects.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column el_class=&#8221;padder&#8221;][vc_column_text el_class=&#8221;top-bottom-padder&#8221;]<\/p>\n<h2 class=\"makechildblue orange-underline\"><strong>In our improv workshops for business we talk a lot about \u2018yes and\u2019 thinking. From your point of view, what is the value of \u2018yes and\u2019 when coming up with ideas?<\/strong><\/h2>\n<p>\u2018Yes and\u2019 is something that we practice every day at IDEO in our Design Thinking mentality. When you\u2019re in the process of ideation, you can see how fragile ideas are. You need to protect them. Even something simple like writing them down on a post it note makes them feel more real and tangible.<\/p>\n<p>Yes and is a further method of protecting our fragile ideas. It makes sure that we hear others and then build on what is presented to us. Together we want to make your idea the best it can be. That\u2019s a big part of the IDEO culture.<\/p>\n<p><em>Read more about <a href=\"https:\/\/www.hooplaimpro.com\/improv-in-the-creative-process\">how improv fits into the creative process of a workplace<\/a>.<\/em><\/p>\n<div id=\"hzImg\" style=\"border: 1px solid #ffffff; line-height: 0; overflow: hidden; padding: 2px; margin: 0px; position: absolute; z-index: 2147483647; border-radius: 3px; box-shadow: rgba(0, 0, 0, 0.33) 3px 3px 9px 5px; opacity: 1; top: 574px; left: 244px; background-color: #ffffff; cursor: pointer; pointer-events: none; display: none;\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1574084645005{background-color: #f6f6f6 !important;}&#8221;][vc_column el_class=&#8221;padder&#8221;][vc_column_text el_class=&#8221;top-bottom-padder&#8221;]<\/p>\n<h2 class=\"makechildblue orange-underline\"><strong>What is the value of improv in ideation and divergent thinking?<\/strong><\/h2>\n<p>When we\u2019re in a place of ideation, best practice involves a person being more accepting of others and their ideas in a group setting. We want a lack of enforced hierarchy so that everyone feels like they have an equal say in generating new ideas.<\/p>\n<p>When we\u2019re improvising, we\u2019re all playing different roles at different times. Everyone is levelled down to the same status and there is no hierarchy. I mean, when we\u2019re all in a room making a noise like an elephant or creating a letter \u2018A\u2019 with two people\u2019s bodies, this really enforces this as a culture! I\u2019m happy to say that when people left the Hoopla workshop, it felt like an exaggerated version of where we want their mindset on a day to day basis.<\/p>\n<p><em>Read more about <a href=\"https:\/\/www.hooplaimpro.com\/innovation-strategy\">using improv in your innovation strategy<\/a>.<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column el_class=&#8221;padder&#8221;][vc_column_text el_class=&#8221;top-bottom-padder&#8221;]<\/p>\n<h2 class=\"makechildblue orange-underline\"><strong>Although convergent thinking requires making hard choices, what values can you use from improv?<\/strong><\/h2>\n<p>When we\u2019re in a convergent mindset and we\u2019re making hard choices, we need to be able to see the whole picture. We\u2019re creating sectors and ways of working that will deliver results. The link between improv and convergent thinking isn\u2019t particularly obvious.<\/p>\n<p>However, when you\u2019re improvising, you need to settle with the version of the story that you\u2019ve created and make it the best it can be. It takes a level of confidence to do this that isn\u2019t common without practice and application.<\/p>\n<p>Let\u2019s think about this using the context of improvisers performing on stage. Convergent thinking comes into play from taking on board the constant feedback that is being delivered to us by an audience. When done well, this creates a results led process.<\/p>\n<p>We can take this further by looking at the rest of your onstage team for feedback, how are they responding to your offers? I suppose this is similar to Design Thinking in terms of being results led and taking feedback from both our clients\/users and our team to create the strongest ideas.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1574084645005{background-color: #f6f6f6 !important;}&#8221;][vc_column el_class=&#8221;padder&#8221;][vc_column_text el_class=&#8221;top-bottom-padder&#8221;]<\/p>\n<h2 class=\"makechildblue orange-underline\"><strong>Why is empathy so valuable in Design Thinking?<\/strong><\/h2>\n<p>There\u2019s two ways of thinking about empathy with Design Thinking. Firstly, internally in your organisation. It\u2019s connecting with different people in your team, amplifying someone\u2019s voice and coming to the best possible results.<\/p>\n<p>Secondly, is thinking in terms of outwardly of your organisation. In Design Thinking, you\u2019re always ensuring that the user is at the centre and always making sure that their voice is heard. If you don\u2019t end up doing that you\u2019re designing in a vacuum and if you\u2019re doing that&#8230; frankly this will lead to the end of your company![\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column el_class=&#8221;padder&#8221;][vc_column_text el_class=&#8221;top-bottom-padder&#8221;]<\/p>\n<h2 class=\"makechildblue orange-underline\"><strong>We talk about attentive listening a lot in our improv training for business. What other tools from the improvisers belt can help us to be better at empathy?<\/strong><\/h2>\n<p>One improv exercise that helped our empathy was gibberish scenes. In these scenes we were not allowed to use any language or recognisable words and instead speak with nonsensical sounds to communicate with each other. The challenge then was to get these two improvisers to agree and find a connection without the tool of language. Mainly by picking up on emotional and not just verbal clues.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1574084645005{background-color: #f6f6f6 !important;}&#8221;][vc_column el_class=&#8221;padder&#8221;][vc_column_text el_class=&#8221;top-bottom-padder&#8221;]<\/p>\n<h2 class=\"makechildblue orange-underline\"><strong>Going forward, how can improv impact the future of Design Thinking?<\/strong><\/h2>\n<p>While improv is great fun, I want to get a more tangible value than that. I often think of how to use theatre as a tool and make it something measurable and tenable in the business world. I think that comes from using improv as a methodology.<\/p>\n<p>How can we use it in experiential project shares? How can we use it to build? How can we use actors to roleplay as users to gain precious insights? This is where I see improv and Design Thinking coming together in the future. It was great to explore it as part of the improv for business workshop.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1513269911583{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner el_class=&#8221;light-testimonial&#8221; css=&#8221;.vc_custom_1573824139002{padding-top: 60px !important;padding-bottom: 40px !important;}&#8221;]<div id=\"testimonials-slider\" data-options='{\"animation\": \"slide\", \"controlNav\": true}' class=\"flexslider nav-outside \"><ul class=\"slides\"><li><blockquote><p class=\"serif\">Thanks for the workshop. All the feedback has been extremely positive! The team loved it!<\/p><footer>PR Manager, Comedy Central<\/footer><\/blockquote><\/li><li><blockquote><p class=\"serif\">We walked away with communication techniques that will stick with us for a lifetime.<\/p><footer>Andrew Valencia Yan, Facebook<\/footer><\/blockquote><\/li><li><blockquote><p class=\"serif\">The skills you taught them will give them a real competitive edge in the market place.<\/p><footer>Wendy Maitland, Thomson Reuters<\/footer><\/blockquote><\/li><li><blockquote><p class=\"serif\">Inspiring and hugely relevant to how we work.<\/p><footer>Torvald de Coverly Veale, Director, Boots<\/footer><\/blockquote><\/li><li><blockquote><p class=\"serif\">I\u2019ve used the communication skills learned at Hoopla to attract over $3m in venture capital for my start-up. And had fun doing it!<\/p><footer>Erik Abrahamsson, CEO, Digital Fineprint<\/footer><\/blockquote><\/li><li><blockquote><p class=\"serif\">A smash hit. The feedback has been really amazing.<\/p><footer>Natalie Broom, AMV\/BBDO<\/footer><\/blockquote><\/li><li><blockquote><p class=\"serif\">Improv has helped me to truly listen to what my clients want, understand their problems and then effectively work with others on my team to deliver a concise and consistent message.<\/p><footer>Belton Flournoy, Director, Protiviti<\/footer><\/blockquote><\/li><li><blockquote><p class=\"serif\">My work is about helping clients be more creative and uncover different possibilities and develop them - which improv has really helped with.<\/p><footer>Matt Handley, PWC<\/footer><\/blockquote><\/li><li><blockquote><p class=\"serif\">Improv has supported my listening and support work for people I represent.<\/p><footer>Rachel Cader, English and Media Studies Teacher<\/footer><\/blockquote><\/li><li><blockquote><p class=\"serif\">Improv is a great release to just mess around while building on the communication skills, confidence and self esteem that help me in my day to day job.<\/p><footer>Amy Barstow, Veterinarian<\/footer><\/blockquote><\/li><li><blockquote><p class=\"serif\">Really useful for building self confidence and being able to communicate better with people who I was meeting for the first time.<\/p><footer>Jared Foley, Account Director, Marlin PR<\/footer><\/blockquote><\/li><li><blockquote><p class=\"serif\">Improv helped me have more faith in myself, particularly in meetings with clients or senior stakeholders. I have more confidence that whatever comes out of my mouth will make sense and be of value.<\/p><footer>Kate O\/Connor, Advertising Creative<\/footer><\/blockquote><\/li><li><blockquote><p class=\"serif\">I think improv makes people kinder to others and themselves. It teaches you to listen, react and support and I think everyone could benefit from more of that individually and collectively.<\/p><footer>Sabrina Luisi, Fundraising<\/footer><\/blockquote><\/li><\/ul><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1575461841903{padding-top: 100px !important;padding-bottom: 100px !important;background: #3a81f7 url(https:\/\/www.hooplaimpro.com\/wp-content\/uploads\/2019\/10\/CTA-Bar-Background-Dark-Gradient-4&#215;3.jpg?id=12467) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1571916518716{padding-top: 60px !important;padding-bottom: 40px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column_text el_class=&#8221;makechildwhite orange-underline&#8221;]<\/p>\n<h2>Want to know more?<\/h2>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;makechildwhite&#8221; css=&#8221;.vc_custom_1578404736242{padding-bottom: 20px !important;}&#8221;]<\/p>\n<h3>Get in touch with us for more information about our <a href=\"https:\/\/www.hooplaimpro.com\/innovation-consulting\"><span style=\"text-decoration: underline;\">innovation consultancy<\/span><\/a> and <a href=\"https:\/\/www.hooplaimpro.com\/improv-corporate-training.html\"><span style=\"text-decoration: underline;\">corporate training<\/span><\/a> and details on how to book your session.<\/h3>\n<p>[\/vc_column_text][vc_raw_html]JTNDYSUyMGhyZWYlM0QlMjJtYWlsdG8lM0FoZWxsbyU0MGhvb3BsYWJ1c2luZXNzLmNvbSUzRnN1YmplY3QlM0RIb29wbGElMjUyMEJ1c2luZXNzJTI1MjBFbnF1aXJ5JTIyJTIwY2xhc3MlM0QlMjJidG4lMjBidG4tbGlnaHQlMjBidG4td3JhcC1sZyUyMGJ0bi1wYWQlMjIlM0VFbWFpbCUyMFVzJTNDJTJGYSUzRSUwQQ==[\/vc_raw_html][vc_raw_html]JTNDYSUyMGhyZWYlM0QlMjJ0ZWwlM0ElMjAwMjAzOTE2NTA0MiUyMiUyMGNsYXNzJTNEJTIyYnRuJTIwYnRuLWxpZ2h0JTIwYnRuLXBhZCUyMGJ0bi13cmFwLWxnJTIyJTNFQ2FsbCUyMFVzJTNBJTIwMDIwMyUyMDkxNjUlMjAwNDIlM0MlMkZhJTNF[\/vc_raw_html][vc_raw_html]JTNDYSUyMGhyZWYlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy5ob29wbGFpbXByby5jb20lMkZpbXByb3YtY29ycG9yYXRlLXRyYWluaW5nLmh0bWwlMjIlMjBjbGFzcyUzRCUyMmJ0biUyMGJ0bi1saWdodCUyMGJ0bi1wYWQlMjBidG4td3JhcC1sZyUyMiUzRWNvcnBvcmF0ZSUyMHRyYWluaW5nJTNDJTJGYSUzRSUwQQ==[\/vc_raw_html][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1574085549258{background-color: #f6f6f6 !important;}&#8221;][vc_column el_class=&#8221;padder&#8221;][vc_column_text el_class=&#8221;top-bottom-padder&#8221;]Hoopla Business recently did a workshop with world-leading design thinking agency IDEO. We were so inspired by it that we asked if we could chat to them about how improv skills and mindsets fit into their day-to-day work life. It turns out that design thinking and improv are happy[&#8230;] <\/p>\n<p class=\"mt-15\"><a class=\"small-link upper\" href=\"https:\/\/www.hooplaimpro.com\/improv-design-thinking\"><span>Read More<\/span><i class=\"hc-arrow-right\"><\/i><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":12481,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-14539","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Design Thinking and Improv | Interview with Luca Ponticelli | Hoopla<\/title>\n<meta name=\"description\" content=\"Hoopla facilitator Liam Brennan interviews Luca Ponticelli about the relationship between design thinking and improvisational theory.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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