{"id":13832,"date":"2019-11-20T13:58:51","date_gmt":"2019-11-20T13:58:51","guid":{"rendered":"https:\/\/www.hooplaimpro.com\/?page_id=13832"},"modified":"2024-11-03T20:17:53","modified_gmt":"2024-11-03T20:17:53","slug":"using-improv-part-innovation-strategy","status":"publish","type":"page","link":"https:\/\/www.hooplaimpro.com\/innovation-strategy","title":{"rendered":"How to Use Improv as Part of Your Company&#8217;s Innovation Strategy"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column]<div id=\"home-slider\" class=\"flexslider\" ><ul class=\"slides\"><li><div class=\"slide-image\" style=\"background-image: url(https:\/\/www.hooplaimpro.com\/wp-content\/uploads\/2019\/11\/corporate-fb-1200-630-052.jpg);\"><\/div><div class=\"slide-wrap \"><div class=\"slide-content \"><div class=\"container\"><h1 class=\"font-small\">How to Use Improv as Part of Your Company's Innovation Strategy<\/h1><p class=\"mt-25\"><\/p><\/div><\/div><\/div><\/li><\/ul><\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1{background-color: #FFFFFF;}&#8221;][vc_column el_class=&#8221;padder&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4><b>A company without an <a href=\"https:\/\/www.hooplaimpro.com\/innovation-consulting\">innovation<\/a> strategy is dead in the water.<\/b><\/h4>\n<p>This isn\u2019t hyperbole either; a company that isn\u2019t generating new ideas quickly becomes outpaced by its competitors.<\/p>\n<p>Innovation strategy goes hand in hand with collaboration. While there is value in coming up with ideas individually, this only works as a starting point. True innovation comes from building on each other\u2019s ideas and cultivating a safe creative environment for ideation.<\/p>\n<p>Silicon Valley is a great example of this culture in action, with people from similar disciplines forming creative networks that extend even beyond their companies to create one of the most innovative places in the world in the field of technology.<\/p>\n<p>Improvisers are the masters of innovation strategy. They are constantly in a state of ideation when performing in front of an audience, and offstage they develop new show formats to present to their patrons as a fresh canvas for their craft. In the ever-evolving business world, taking the innovation skills of an improviser and applying them to some popular creation models will give your company a jump start.<\/p>\n<p><b>Short on time? Head straight to our <a href=\"#key-takeaways\"><b>Key Takeaways<\/b><\/a> at the bottom of this page.<\/b>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_2{background-color: #EEEEEE;}&#8221;][vc_column el_class=&#8221;padder&#8221;][vc_column_text]<\/p>\n<h2 class=\"makechildblue orange-underline\"><strong>Creating a Balance Between Structure and Improvisation<\/strong><\/h2>\n<p>When thinking in terms of bringing improvisation into your <a href=\"https:\/\/www.hooplaimpro.com\/innovation-consulting\">innovation strategy<\/a>, a common question is how do you find order in the chaos? While it may seem that improvisers are free-wheeling and coming up with ideas free of a structure, this isn\u2019t actually true.<\/p>\n<p>Most improvisers structure their performances using games and formats, giving them the benefit of creative freedom while using a structure for creative direction. Essentially, they give themselves a brief to work within, putting rules in place to make sure that all of the performers onstage are on the same page.<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_3{background-color: #FFFFFF;}&#8221;][vc_column el_class=&#8221;padder&#8221;][vc_column_text]<\/p>\n<h2 class=\"makechildblue orange-underline\"><strong>The Harold<\/strong><\/h2>\n<p>The Harold is one of the most common formats that improvisers train with to learn how to best structure their improvisations. While there are some complexities to the Harold, for our purposes in this article we\u2019ll keep it relatively simple:<\/p>\n<ol>\n<li>The audience gives the performers a suggestion. This can take many forms, but for this example let\u2019s say the suggestion is a single word.<\/li>\n<li>The performers broaden out the suggestion using something called an opening. This can take many forms\u2014for example, one person monologuing inspired by that word, or the whole team having a back-and-forth chat about it\u2014but it always leads to coming up with <i>lots of ideas<\/i> from that initial one idea. Essentially, it acts as the ideation stage.<\/li>\n<li>Using three half-ideas from the opening, the improvisers then create three respective scenes called the \u2018first beat\u2019.<\/li>\n<li>Each of these three respective scenes are then returned to and built on, in what is called the second beat. In this beat, players refine the comedic ideas that they began developing in the first beat.<\/li>\n<li>In the third, and final beat, these scenes are revisited once more. In this beat, the best ideas from the three different scenes are melded together.<\/li>\n<\/ol>\n<p>\u2018The Harold\u2019 allows improvisers to create freely during their performance while giving them a structure to work within. This keeps their improvisation focused and purposeful, allowing them to generate a large quantity of ideas at the beginning, refining the most successful ones in the middle, and combining them at the end for a satisfying finale. Some improvisers go even further than this, taking the scenes that were most successful in front of an audience and developing them offstage into sketches and as starting points for larger scripted shows. The American improv theatre \u2018Second City\u2019 is probably the most famous example of this, essentially using their improv shows as a research and development process for material to add to their touring sketch shows.<\/p>\n<p>Many<a href=\"https:\/\/www.hooplaimpro.com\/innovation-consulting\"> <b>innovation methods<\/b><\/a> exist in the business world that follow a similar pattern to that which improvisers use in the Harold:<\/p>\n<ul>\n<li><b>Beginning with an abundance of ideas.<\/b><\/li>\n<li><b>Refining the most promising ideas.<\/b><\/li>\n<li><b>Testing these ideas.<\/b><\/li>\n<li><b>Using this information to deliver a result or product.<\/b><\/li>\n<\/ul>\n<p>Let\u2019s look at one of those models now, The Double Diamond.<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_4{background-color: #EEEEEE;}&#8221;][vc_column el_class=&#8221;padder&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 class=\"makechildblue orange-underline\"><strong>The Double Diamond<\/strong><\/h2>\n<p>Below is the Design Council\u2019s Double Diamond. This is a model which sums up the creative process across multiple disciplines and acts as a framework for innovation:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"hoverZoomLink wp-image-13836 size-full alignnone\" src=\"https:\/\/www.hooplaimpro.com\/wp-content\/uploads\/2019\/11\/The-Double-Diamond.jpg\" alt=\"\" width=\"795\" height=\"466\" srcset=\"https:\/\/www.hooplaimpro.com\/wp-content\/uploads\/2019\/11\/The-Double-Diamond.jpg 795w, https:\/\/www.hooplaimpro.com\/wp-content\/uploads\/2019\/11\/The-Double-Diamond-300x176.jpg 300w, https:\/\/www.hooplaimpro.com\/wp-content\/uploads\/2019\/11\/The-Double-Diamond-768x450.jpg 768w, https:\/\/www.hooplaimpro.com\/wp-content\/uploads\/2019\/11\/The-Double-Diamond-550x322.jpg 550w\" sizes=\"auto, (max-width: 795px) 100vw, 795px\" \/><\/p>\n<p>\u00a9 The Design Council<\/p>\n<p>Let\u2019s break this diagram down:<\/p>\n<ol>\n<li><b>Discover:<\/b> The discovery phase is when we approach the problem from as many perspectives as we can. By gathering insights from various angles, we allow ourselves an abundance of choices in identifying the <i>exact<\/i> problem we want to try and solve in the \u2018Define\u2019 phase.<\/li>\n<li><b>Define:<\/b> In this phase, we look at the choices created in the \u2018Discover\u2019 phase and decide which one is currently the <i>most<\/i> important and\/or practical. We use this stage to define our creative brief.<\/li>\n<li><b>Develop:<\/b> Here we expand upon our creative brief. Once again, we give ourselves <i>lots<\/i> of choices for potential solutions to the specific problem we are trying to solve. This should involve a lot of prototyping and testing of our ideas so we can refine our strongest concepts and learn from what is and isn\u2019t working.<\/li>\n<li><b>Deliver:<\/b> The final phase is when we pick a solution to our creative problem. Here we are thinking in terms of practicalities as we finalise and launch the product in question.<\/li>\n<\/ol>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_5{background-color: #FFFFFF;}&#8221;][vc_column el_class=&#8221;padder&#8221;][vc_column_text]<\/p>\n<h2 class=\"makechildblue orange-underline\"><strong>Ideating Like an Improviser<\/strong><\/h2>\n<p>In both The Harold and The Double Diamond innovation strategy models, we have periods of ideation. In a Harold, this is the \u2018Opening\u2019, and in the Double Diamond, this is in the \u2018Define\u2019 and \u2018Develop\u2019 phases. The role of these stages is to ideate, to come up with lots of possible solutions and options that could be developed into an innovative new idea.<\/p>\n<p>Improvisers are fantastic ideators, and as a result are able to generate lots of choices in this stage, as well as build upon those that are inspiring the group. Through a combination of <a href=\"https:\/\/www.hooplaimpro.com\/resource\/art-improvisational-listening\"><b>listening attentively<\/b><\/a> to everything, and <a href=\"https:\/\/www.hooplaimpro.com\/resource\/yes-rule-can-improve-business-relationships\"><b>\u2018Yes and-ing\u2019<\/b><\/a> half-finished concepts, improvisers create an environment where judgement is delayed on promising ideas as they are taking form. They understand that <b>the more choices you give yourselves at this stage, the higher the chances of forming better ideas by the end of the process<\/b>.<\/p>\n<p>Another way of thinking about this is in terms of <b>divergent thinking<\/b>. This is a mindset in which we give ourselves options, even if they initially seem unfeasible. We put aside our critical brain and delay our worries about practicality so that we can allow ourselves to <a href=\"https:\/\/www.hooplaimpro.com\/brainstorming-tools-ideas-and-exercises\"><b>think big<\/b><\/a>. Failing to enter this mindset during these periods leaves us with fewer, or no, options to take into the rest of the process. It\u2019s similar to how farmers plant more seeds than they need to, as they know not everything they plant will flower and mature to be harvested later. Likewise, even our most promising initial ideas may not be able to stand up to later scrutiny and fall apart when put into action. By giving ourselves a plethora of options, we increase our chances of coming up with a truly innovative idea that will be able to hold water.<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_6{background-color: #EEEEEE;}&#8221;][vc_column el_class=&#8221;padder&#8221;][vc_column_text]<\/p>\n<h2 class=\"makechildblue orange-underline\"><strong>Making Hard Choices Like an Improviser<\/strong><\/h2>\n<p>Our innovation strategy models also share periods of making hard choices. In a Harold, this is when improvisers pick which ideas they will take from the opening into their first beat, and in the Double Diamond, the \u2018Define\u2019 and \u2018Deliver\u2019 phases both require decision making. These are the stages of the innovation process in which we bring back our critical faculties and we put our most promising ideas to the test.<\/p>\n<p>During these phases, we are approaching our potential solutions honestly, using our own experiences and respective points of view to judge these ideas without bias. That is to say, we pick the best ideas regardless of who the originator was.<\/p>\n<p>It would be a misunderstanding to think that good improvisers blindly say \u2018yes\u2019 during this period; instead, they think about what would be the best course of action for the group. Using their own expertise and experience, they decide what ideas are most promising from the opening and then actively test them in front of their live audience. As their performance continues, the improvisers listen intently for feedback from their audience. They ask themselves what is working and what isn\u2019t. Towards the end of their performance, the best improvisers continue to use the most successful elements of their show and softly disregard ideas that are no longer relevant or aren\u2019t receiving a response from their audience. While we are using The Harold as an example, this is a common trait found in all the best improv performances.<\/p>\n<p>Although in a different medium, successful innovation strategy models follow the same philosophy. We take the strongest ideas based on our own expertise and experience and put them to the test. For businesses, this takes the form of a critical discussion and then the trialling of ideas.<\/p>\n<p>By reintroducing a critical mindset, we move out of divergent thinking and into its opposite: <b>convergent thinking<\/b>. Without engaging with this part of the process, we cannot refine our ideas. Through convergent thinking, we can ground and analyse our concepts to see what stands under pressure. We listen to <a href=\"https:\/\/www.hooplaimpro.com\/resource\/need-know-give-great-feedback\"><b>feedback<\/b><\/a> from our colleagues and likewise give our honest, constructive feedback on all the ideas that are on the table. By doing this, we can take the strongest ideas forward, prototyping them and putting them into real-world scenarios to see what works and what doesn\u2019t.\u00a0 We learn from what isn\u2019t working, and we develop what is.<\/p>\n<p>Honesty is pivotal at this stage. We have to remove our own ego from the equation in order to be honest about what\u2019s working and what isn\u2019t. The best innovators pick the idea or ideas that are most beneficial to the group. That means avoiding putting your own ideas on a pedestal, or giving undue prominence to the ideas coming from senior members of the team. Ideas are judged on their own merit with the goal of success for the group rather than the individual.<\/p>\n<p>In improv, once an idea has been decided upon by the team, everyone fully commits and contributes to the development of the concept as if it was their own, pulling together as a team. The same must be done when innovating as a company. Clinging onto previous ideas doesn\u2019t just slow down the process of your innovation strategy; it kills it. It means we\u2019re not focusing on the common goal anymore as we try to keep pulling from our own brainchild.<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1730665027313{background-color: #FFFFFF !important;}&#8221; el_id=&#8221;key-takeaways&#8221;][vc_column el_class=&#8221;padder&#8221;][vc_column_text]<\/p>\n<h3 class=\"makechildblue orange-underline\"><strong>Key Takeaways<\/strong><\/h3>\n<ul>\n<li><b>Structured Creativity<\/b>: Improvisation operates within a structured framework such as The Harold to guide and focus creativity. This structured approach is mirrored in innovation models like The Double Diamond. Some structure ensures more productive ideation processes for businesses, allowing space for creative \u2018big thinking\u2019 as well as more critical refinement processes.<\/li>\n<li><b>Collaborative Ideation<\/b>: Improvisers ideate well by delaying judgement and building on each other&#8217;s ideas in real-time. Businesses can benefit from fostering a similarly collaborative ideation environment where team members are encouraged to contribute their ideas equally, without any hierarchy.<\/li>\n<li><b>Divergent Thinking<\/b>: Generating a wide array of ideas in the initial stages of innovation, thanks to delaying judgement and working collaboratively, increases the likelihood of finding truly innovative solutions because it expands your pool of potential ideas and solutions.<\/li>\n<li><b>Convergent Thinking<\/b>: After generating multiple ideas, improvisers use critical thinking and their own experiences and expertise to refine what ideas they take forward. Businesses must engage in the same convergent thinking. This involves critically evaluating and testing ideas to identify and develop the most promising ones.<\/li>\n<li><b>Commitment and Adaptability<\/b>: The final stage of successful innovation requires a team to commit fully to their chosen idea whilst maintaining the flexibility to adapt it based on feedback. This ensures the innovative idea is developed to its fullest potential.<\/li>\n<\/ul>\n<p>By embracing the structured creativity of improv with its principles of collaborative ideation, divergent thinking, convergent thinking, commitment to ideas, and adaptability, businesses can enhance their ideation process, refine their most promising ideas, and ultimately deliver more innovative solutions. Practising two of the key improv skills\u2014listening and \u2018Yes, and-ing\u2019\u2014as part of your company\u2019s ideation process will also lead to a more resilient and innovative company culture.<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_8{background-color: #EEEEEE;}&#8221;][vc_column el_class=&#8221;padder&#8221;][vc_column_text]<br \/>\n<b>You can read about what some of Hoopla\u2019s facilitators had to say about the topic of \u2018Women in Innovation\u2019 <a href=\"https:\/\/www.hooplaimpro.com\/women-in-innovation\"><b>here<\/b><\/a>.<\/b><\/p>\n<p><b>Ready to apply the principles of improv to your company\u2019s innovation strategy?<\/b><\/p>\n<p><b>Email us<\/b> or <b>give us a call<\/b> now.<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1513269911583{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner el_class=&#8221;light-testimonial&#8221; css=&#8221;.vc_custom_1573824139002{padding-top: 60px !important;padding-bottom: 40px !important;}&#8221;]<div id=\"testimonials-slider\" data-options='{\"animation\": \"slide\", \"controlNav\": true}' class=\"flexslider nav-outside \"><ul class=\"slides\"><li><blockquote><p class=\"serif\">Thanks for the workshop. All the feedback has been extremely positive! The team loved it!<\/p><footer>PR Manager, Comedy Central<\/footer><\/blockquote><\/li><li><blockquote><p class=\"serif\">We walked away with communication techniques that will stick with us for a lifetime.<\/p><footer>Andrew Valencia Yan, Facebook<\/footer><\/blockquote><\/li><li><blockquote><p class=\"serif\">The skills you taught them will give them a real competitive edge in the market place.<\/p><footer>Wendy Maitland, Thomson Reuters<\/footer><\/blockquote><\/li><li><blockquote><p class=\"serif\">Inspiring and hugely relevant to how we work.<\/p><footer>Torvald de Coverly Veale, Director, Boots<\/footer><\/blockquote><\/li><li><blockquote><p class=\"serif\">I\u2019ve used the communication skills learned at Hoopla to attract over $3m in venture capital for my start-up. And had fun doing it!<\/p><footer>Erik Abrahamsson, CEO, Digital Fineprint<\/footer><\/blockquote><\/li><li><blockquote><p class=\"serif\">A smash hit. The feedback has been really amazing.<\/p><footer>Natalie Broom, AMV\/BBDO<\/footer><\/blockquote><\/li><li><blockquote><p class=\"serif\">Improv has helped me to truly listen to what my clients want, understand their problems and then effectively work with others on my team to deliver a concise and consistent message.<\/p><footer>Belton Flournoy, Director, Protiviti<\/footer><\/blockquote><\/li><li><blockquote><p class=\"serif\">My work is about helping clients be more creative and uncover different possibilities and develop them - which improv has really helped with.<\/p><footer>Matt Handley, PWC<\/footer><\/blockquote><\/li><li><blockquote><p class=\"serif\">Improv has supported my listening and support work for people I represent.<\/p><footer>Rachel Cader, English and Media Studies Teacher<\/footer><\/blockquote><\/li><li><blockquote><p class=\"serif\">Improv is a great release to just mess around while building on the communication skills, confidence and self esteem that help me in my day to day job.<\/p><footer>Amy Barstow, Veterinarian<\/footer><\/blockquote><\/li><li><blockquote><p class=\"serif\">Really useful for building self confidence and being able to communicate better with people who I was meeting for the first time.<\/p><footer>Jared Foley, Account Director, Marlin PR<\/footer><\/blockquote><\/li><li><blockquote><p class=\"serif\">Improv helped me have more faith in myself, particularly in meetings with clients or senior stakeholders. I have more confidence that whatever comes out of my mouth will make sense and be of value.<\/p><footer>Kate O\/Connor, Advertising Creative<\/footer><\/blockquote><\/li><li><blockquote><p class=\"serif\">I think improv makes people kinder to others and themselves. It teaches you to listen, react and support and I think everyone could benefit from more of that individually and collectively.<\/p><footer>Sabrina Luisi, Fundraising<\/footer><\/blockquote><\/li><\/ul><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1575461841903{padding-top: 100px !important;padding-bottom: 100px !important;background: #3a81f7 url(https:\/\/www.hooplaimpro.com\/wp-content\/uploads\/2019\/10\/CTA-Bar-Background-Dark-Gradient-4&#215;3.jpg?id=12467) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1571916518716{padding-top: 60px !important;padding-bottom: 40px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column_text el_class=&#8221;makechildwhite orange-underline&#8221;]<\/p>\n<h2>Want to know more about how improv can help your innovation strategy?<\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1578403814589{padding-bottom: 20px !important;}&#8221; el_class=&#8221;makechildwhite&#8221;]<\/p>\n<h3>Get in touch with us for more information about our <a href=\"https:\/\/www.hooplaimpro.com\/innovation-consulting\"><span style=\"text-decoration: underline;\">innovation consultancy<\/span><\/a> and <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.hooplaimpro.com\/improv-corporate-training.html\">corporate training<\/a><\/span> and details on how to book your session.<\/h3>\n<p>[\/vc_column_text][vc_raw_html]JTNDYSUyMGhyZWYlM0QlMjJtYWlsdG8lM0FoZWxsbyU0MGhvb3BsYWJ1c2luZXNzLmNvbSUzRnN1YmplY3QlM0RIb29wbGElMjUyMEJ1c2luZXNzJTI1MjBFbnF1aXJ5JTIyJTIwY2xhc3MlM0QlMjJidG4lMjBidG4tbGlnaHQlMjBidG4td3JhcC1sZyUyMGJ0bi1wYWQlMjIlM0VFbWFpbCUyMFVzJTNDJTJGYSUzRSUwQQ==[\/vc_raw_html][vc_raw_html]JTNDYSUyMGhyZWYlM0QlMjJ0ZWwlM0ElMjAwMjAzOTE2NTA0MiUyMiUyMGNsYXNzJTNEJTIyYnRuJTIwYnRuLWxpZ2h0JTIwYnRuLXBhZCUyMGJ0bi13cmFwLWxnJTIyJTNFQ2FsbCUyMFVzJTNBJTIwMDIwMyUyMDkxNjUlMjAwNDIlM0MlMkZhJTNF[\/vc_raw_html][vc_raw_html]JTNDYSUyMGhyZWYlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy5ob29wbGFpbXByby5jb20lMkZpbXByb3YtY29ycG9yYXRlLXRyYWluaW5nLmh0bWwlMjIlMjBjbGFzcyUzRCUyMmJ0biUyMGJ0bi1saWdodCUyMGJ0bi1wYWQlMjBidG4td3JhcC1sZyUyMiUzRUNvcnBvcmF0ZSUyMFRyYWluaW5nJTNDJTJGYSUzRSUwQQ==[\/vc_raw_html][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1{background-color: #FFFFFF;}&#8221;][vc_column el_class=&#8221;padder&#8221;][vc_column_text css=&#8221;&#8221;] A company without an innovation strategy is dead in the water. This isn\u2019t hyperbole either; a company that isn\u2019t generating new ideas quickly becomes outpaced by its competitors. Innovation strategy goes hand in hand with collaboration. While there is value in coming up with ideas individually, this only works[&#8230;] <\/p>\n<p class=\"mt-15\"><a class=\"small-link upper\" href=\"https:\/\/www.hooplaimpro.com\/innovation-strategy\"><span>Read More<\/span><i class=\"hc-arrow-right\"><\/i><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":12481,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-13832","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Using improv as part of your innovation strategy | Hoopla<\/title>\n<meta name=\"description\" content=\"Combining an improvisers ideation skills with more traditional creation models can really boost your innovation strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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